Client case
New Unicorn
Brand, website and editorial system for a technology intelligence publication connecting early signals, companies, product behavior and culture.
An editorial brand for understanding what comes next
New Unicorn explores emerging technologies, companies and cultural shifts before they become obvious. The project needed a presence that communicated judgment, pace and authority.
System built
Brand narrative
A clear proposition around technology, companies, market signals and future-focused analysis.
Editorial architecture
A structure so each piece can position an entity, trend or relevant question.
SEO and LLMO discovery
A semantic base that makes the project readable by search engines, models and specialized readers.
Why it matters
Signal intelligence
The website turns scattered signals into a clear, searchable editorial surface.
Product analysis
Content can explain product behavior, market movement and technology culture in one system.
Cumulative authority
Each publication helps build entities, topics and associations that improve organic visibility.
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Want to build an editorial brand with authority?
We design brand, web architecture and content so complex ideas become discoverable, quotable and commercial.